Shipwreck Coast Marketing is an industry-driven regional tourism body, directed by a board of 9 representatives tourism operators and other skilled professionals and managed by a small team of professional staff.
Shipwreck Coast Marketing's primary function is to undertake the external promotion of the region, whilst fostering the development of the region's tourism industry. Its intention is to boost visitor numbers, length of stay and visitor expenditure resulting in increased employment and growth of the regional economy.
Shipwreck Coast Marketing provides leadership to the local tourism industry, to increase professionalism, improve organisational structures and encourage partnerships and cooperative initatives, which will maximise the industries effectiveness and best utilise Shipwreck Coast Marketing's resources
Shipwreck Coast Marketing links efforts with a diversity of organisations to market the region domestically and internationally, and to create an environment in which everybody benefits from tourism.